Thorne Launches National Sports Performance Campaign with Basketball Star Cade Cunningham

Thorne, a leader in science-backed health and wellness solutions, has announced its nationwide Sports Performance campaign featuring professional basketball player and NBA All-Star Cade Cunningham. As a continuation of Thorne's "Now I Know" campaign introduced earlier this year - the campaign reinforces Thorne's belief that performance isn't found in shortcuts – it's built through discipline, consistency, and intentional daily choices.

Thorne officials say that, the campaign is rooted in Thorne's scientific rigor, transparent formulations, and practitioner heritage, and follows Cunningham's pursuit of excellence, highlighting the routines, preparation, and recovery that make elite performance possible. Known for his disciplined approach both on and off the court, Cunningham embodies the same curiosity, precision, and commitment to continuous improvement that define Thorne, showcasing how science-backed nutrition supports the work that happens long before game time.

"As a professional athlete, I approach everything with intention, from how I train and recover to how I fuel my body," said Cunningham. "Success isn't about finding shortcuts. It's about building habits you can rely on and staying committed to that process every day. Thorne approaches performance the same way I do and helps support the work that goes into showing up at my best."

Featured throughout the campaign are Thorne's NSF Certified for Sport products, including Advanced Pre-Workout ($55), Plant Protein ($49), offered in Chocolate and Vanilla, and Daily Electrolytes ($40). Designed with clinically studied ingredients, evidence-based formulations, and uncompromising quality, the products support hydration, energy, fueling, and recovery as part of a complete performance system trusted by professional athletes and active individuals alike.

"Athletes today have more choices than ever, but more options don't always mean more confidence," said Mary Beech, chief growth officer at Thorne. "At Thorne, we believe performance starts with trust – trust in science, trust in the ingredients, and trust that what you're putting in your body will help support your goals. Cade embodies that same commitment to discipline, consistency, and continuous improvement, making him the ideal partner to bring this campaign to life."

The Sports Performance campaign, created by international creative studio, P3, and directed by Grammy Award winning director Jack Begert, will run August 10-November 1 launching with a comprehensive set of video and still assets including three :30s product chapter films and one :30s combined hero film across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media, and influencer marketing. DOOH will be active in four markets including Los Angeles, New York City, Dallas, and Miami.

For more information about Thorne, its Sports Performance portfolio, and the new campaign, visit www.Thorne.com.