(Photo Courtesy of AFP South Carolina Lowcountry Chapter)
The Association of Fundraising Professionals (AFP) South Carolina Lowcountry Chapter has named Wes Carter, president of Atlantic Packaging and founder of A New Earth Project, the 2025 Individual of the Year. The award was presented during National Philanthropy Day at an awards reception on Tuesday, November 4.
The AFP Lowcountry Chapter honors leaders each year whose generosity and civic responsibility strengthen their communities. Carter joins this group for his innovative approach to business and his deep commitment to the environment, showing that sustainability and philanthropy can work together to create lasting impact.
"National Philanthropy Day celebrates individuals whose generosity strengthens our communities," said Taryn Mason, president of the AFP South Carolina Lowcountry Chapter. "Wes Carter's leadership in conservation and sustainability reflects the spirit of this day and shows how philanthropy can inspire lasting change."
Through Atlantic Packaging's partnerships and his personal advocacy, Carter has helped develop a conservation framework known as "voluntary mitigation offset." The approach calls on businesses to take responsibility for their environmental footprint by investing in the permanent protection and restoration of natural ecosystems, aligning corporate responsibility with environmental stewardship.
Voluntary mitigation offset is a proactive model in which companies conserve forests, wetlands, and biodiversity corridors to balance the physical impact of their operations. Carter and Atlantic Packaging are helping pilot this strategy in the South Carolina Lowcountry.
"Industry creates the largest environmental footprint on the planet, and with that comes responsibility," said Carter. "At Atlantic, we are choosing to act voluntarily to balance that impact. Conservation and sustainability are two sides of the same coin." Carter believes that progress and preservation can exist together when business, conservation, and community leaders work toward a shared purpose.
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