Charleston, South Carolina-based New Primal, the meat snacks pioneer, announced a roadmap to surpass $100 million in annual retail sales in 2026.
Officials said the landmark achievement is anchored by a significant nationwide rollout into Aldi stores, contributing to a 40 percent year-over-year increase in the brand's retail footprint.
By the close of Q1, New Primal will reach approximately 15,000 retail locations, supported by a multi-million dollar capital investment in high-tech automation that triples the brand's production capacity, the officials said.
Central to New Primal's 2026 growth is the nationwide launch of its Snack Mates Chicken & Maple Mini Meat Sticks at Aldi.
"Our expansion into Aldi represents a pivotal moment in our mission to make clean protein accessible to every American household," says New Primal founder Jason Burke.
To support the velocity expected from the Aldi launch and broader retail growth, New Primal has finalized a massive infrastructure scaling project:
Production Power: Currently producing three million meat sticks per month and expanding rapidly.
Automation Investment: Multi-million dollar high-tech equipment upgrades to ensure price stability and supply chain resilience.
Retail Depth: Expanded shelf presence in national giants including Kroger, Aldi, Target, HEB, Albertsons/Safeway, Wegmans, Stop & Shop, Sprouts, and Whole Foods.
Spearheaded by a female-dominant leadership team, New Primal is the second-leading natural meat snack brand on Amazon.
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