Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, has published its 2026 Charleston Retail Investment Forecast Report.
“Charleston continues to benefit from strong population growth and one of the tightest retail supply pipelines among major U.S. markets,” said Ben Yelm, managing director, Market Leader, Carolinas. “With limited new development and steady demand, vacancy remains among the lowest in the country.”
Key findings include:
Employment growth will remain strong. Charleston is expected to record one of the fastest job growth rates among major U.S. markets in 2026.
Retail construction remains extremely limited. Inventory is forecast to expand by about 0.4 percent, marking the metro’s slowest retail development pace since at least 2007.
Vacancy will remain among the lowest in the nation. The metro’s retail vacancy rate is projected to decline slightly to about 3.3 percent.
Retail rents continue to rise. Average asking rent is expected to reach approximately $28.84 per square foot in 2026.
“Well-located properties in areas such as Mount Pleasant, Summerville, and West Ashley continue to attract buyers looking for stable long-term demand,” Yelm added.
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