The SC Hospital Association, member hospitals and a network of partners are launching "H is for Hiring," a statewide, multi-year campaign to meet South Carolina's need for a stable, high-quality hospital and health care workforce.
“The demand has never been greater, and that means there are outstanding opportunities for people who want a great job and a chance to make a difference in their communities," said Thornton Kirby, SCHA president and CEO.
H is for Hiring will focus on:
* Creating awareness of and interest in healthcare careers;
* Building the pipeline of future healthcare workers through new educational and student financial aid programs;
* Expanding capacity of educational and credentialing systems;
* and sharing innovations in workforce recruitment, preparation, and retention.
The program rolls out on Nov. 20, 2022, with a statewide media campaign to create widespread awareness that jobs are available at SC hospitals. The media campaign will feature outdoor advertising, social media, and a dedicated website (H-isForHiring.com) with more resources for current and future job seekers.
The initial phase of the media campaign will be outdoor billboards to take advantage of heavy holiday travel periods, supplemented by video boards at college football games, social media and the dedicated website.
The ad design uses the familiar "H" symbol for hospitals used on roadway signs.
In 2023, SCHA and partners plan to incorporate new educational, student aid, and workplace initiatives and extend the media campaign into schools, digital platforms and special events.