South Carolina Native and Global Marketing Leader Becomes Internationally Published Author about Marketing

Long before he led global marketing programs or wrote his first business marketing book, Sloan H. Newman was just a kid growing up on the highest point in three counties, Horrell Hill in Hopkins, South Carolina. As a young man, he had a love of storytelling, having written a book for a child for a school project in middle school at Heathwood Hall, and a one-act play that was produced when he was a freshman at Glenforest High School.

Newman's first book, The Relationship Revolution: Mastering 1:1 Account-Based Management, is now available on the shelves of Barnes & Noble stores, including locations in the Charleston area and soon Columbia, completing a personal milestone of his decades in the making.

Before graduating from the College of Charleston, he became a nationally published writer, an early accomplishment that confirmed his passion was part of his future. 

His career ultimately led him into global marketing. Today, Newman serves as the Americas regional lead for Account-Based Marketing at NTT DATA, where he works with some of the world's largest organizations to build stronger customer relationships. Along the way, he has earned international recognition as a marketing leader, speaker, university guest lecturer, and podcast guest.

"Walking into Barnes & Noble and seeing my book alongside other amazing authors is a feeling that is hard to put into words," Newman said. "It takes me back to being a kid growing up in the country and going spending summers in the local library. I’ve always loved the art of storytelling that also informs the reader. To see what was my childhood passion become a reality is incredibly humbling."

Published by Business Expert Press, in NYC, The Relationship Revolution explores how organizations can build deeper, long-term relationships with customers through a more personalized approach to business growth. Focusing on marketing to accounts that make up 80 percent of the revenue for organizations. Since its release, the book has earned industry recognition, won marketing awards, and reached a global audience.

"This isn't just a ‘how-to’ business book," he said. "It's proof that dreams have a way of staying with you. My career took me around the world, but this journey originated here in South Carolina."

The Relationship Revolution: Mastering 1:1 Account Based Management is available at Barnes & Noble, Books-A-Million, Amazon, and at both major and independent booksellers worldwide.

About Sloan H. Newman
Sloan H. Newman is an author, international marketing strategist, and speaker from Hopkins, South Carolina. A graduate of the College of Charleston, he later earned two master's degrees in international marketing while studying in London and France. Before graduating from college, Newman became a nationally published writer, beginning a lifelong passion for storytelling that culminated in his debut book, The Relationship Revolution: Mastering 1:1 Account-Based Management. He currently serves as the Americas Regional Lead for Account Based Marketing at NTT DATA.