Olivia Hyatt Women in Business Award 2026

Posted

Olivia Hyatt

Flock and Rally

Vice President of Strategy

Columbia

Olivia Hyatt is vice president of strategy at Flock and Rally, bringing more than 15 years of experience across agency, media, and corporate roles. She leads integrated paid, owned, and earned media efforts, aligning data, creativity, and collaboration to drive client results. She has led multi-market campaigns for local, regional and national brands. A University of South Carolina alumna and South Carolina native, Hyatt is an active community member and recognized industry leader, earning multiple honors for professional excellence and service.

What’s the best advice you have received in business that you wish to pass on to our readers?

One of the best pieces of advice I’ve received is that not everything is meant to be held at the same level. I tend to take on a lot and often refer to myself as a "chaos coordinator," but even the best leaders can’t manage everything at once, so I come back to this often. In a world where we’re all busy, the key is consistently prioritizing what truly matters and being intentional about where you spend your time and energy. When you focus on the right things, you give yourself permission to let the rest fall into place.

What one thing have you learned that has served you well over the years?

Relationships are at the core of everything I do. No matter the role or skills I’ve developed, it’s the relationships I’ve built that have truly driven my success. That belief has stayed consistent throughout my career and is a big reason I value being at Flock and Rally, where making meaningful connections is a core value. When you invest in people and build trust, everything else tends to follow.

Comments

No comments on this item Please log in to comment by clicking here