Quincella Williams is the owner of Wax N More Studio, with over 32 years of experience in the beauty industry. As a dedicated esthetician, Williams is passionate about her craft and committed to providing exceptional care. She creates a calm, serene environment where clients can relax and feel at ease. Williams says she values building genuine connections with every client, delivering personalized services that promote confidence, comfort, and overall well-being.
Leadership, after 30+ years in the beauty industry, means serving first. It’s creating a space where clients feel confident and cared for, and where your team feels supported, trained, and inspired to grow. A true leader sets the standard through consistency, integrity, and adaptability, while lifting others up and embracing change so the business — and the people within it — can thrive.
My biggest fear is time management — balancing quality service with growing demand. I want to serve more clients without burnout, price services fairly, and build long-lasting relationships that lead to referrals. Word of mouth has been my greatest growth tool, and client surveys have helped me confirm I’m on the right track. I manage fear by improving systems, scheduling, and pricing so my business continues to grow while maintaining excellent service.
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