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Viewpoints

Last Updated: Jul 11, 2018 03:11PM • Subscribe via RSSATOM


You Can’t Build Trust With An Ad Campaign

The reason the audience looks at these campaigns with skepticism, or outright scorn, is that they don’t match the reality that the public has experienced.

Oikos, Economics, And Our Coastal Ecosystems

Our coastal ecosystems provide us with goods and services that have not only defined our early history and culture, but also fuel today’s local economy by generating material wealth.

Trump’s Tariffs, Supply Chains, And South Carolina

The majority of economists prefer free trade over any restrictive alternative. There were some unhappy academics when the Trump administration announced tariff rates as high as 50 percent for washing machines and up to 30 percent on solar panels.

Offshore Drilling And Big Higher Education Numbers

In South Carolina, there is hue and cry over the possibility of the ecological damage that can come with offshore drilling. But what is the hue and cry over the endowments in the major universities, the direct beneficiaries of successful oil exploration, both inland and offshore?

Data Science: An Inescapable Facet Of Smart Business

Customers are telling businesses what they want and do not want through simple interactions, creating a wealth of data that can improve consumer satisfaction, produce product innovations, and increase efficiencies. The ever-expanding breadth of available data enables business strategists to plan as never before. Many companies have large amounts of underutilized consumer data such as purchase history, complaint calls, repair requests, and the like.

Best Bets For Selecting Business Credit Cards And For Fixing Credit Report Errors

Far too often, people starting a small business may not be aware of anomalies or errors in their credit reports until they apply for, and are denied, credit.

Competing for Attention: How Ready are You?

Our lives are becoming inextricably interwoven with our smart phones, tablets, and other devices. Make no mistake: this is not accidental.

The Devilish Comma

Your communication with the public and with your clients is revealing to even the most casual observer. Something as simple as a comma says a lot.

GOP Tax Reform Plan Cripples Homeownership Incentives

The bill eviscerates existing housing tax benefits by drastically reducing the number of home owners who can take advantage of mortgage interest and property tax incentives.

Avoid The Sin Of Pleonasm

No thinking business should be willing to give its competition an advantage, yet many do. They give their competitors an edge because they don’t exercise enough care in the written messages they send out.

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