Data Science: An Inescapable Facet Of Smart Business

May 09, 2018 05:56AM ● By Makayla Gay

Customers are telling businesses what they want and do not want through simple interactions, creating a wealth of data that can improve consumer satisfaction, produce product innovations, and increase efficiencies. The ever-expanding breadth of available data enables business strategists to plan as never before. Many companies have large amounts of underutilized consumer data such as purchase history, complaint calls, repair requests, and the like.