#YeahTHATAgenda: New Hotel on Markley St in Greenville, Upstate-based Southern Tide Goes Tailgating, Gamecock QB Connor Shaw's New Job, Job, An Inside Look at 3 Charleston BreweriesSep 04, 2019 03:42PM ● By Chris Haire
If approved, Markley Street Hotel will join other new projects in the area, including Falls Walk townhouses and West End Community Hub by TD.
Located at 102 O'Neal Street, Falls Walk will feature 11 townhouses starting at $700,000. The development is a block from Main Street in the West End and another from the new Markley Station redevelopment.
Co-developed by Tolbert Property Advisors and Renaissance Development, Falls Walk is among the emerging generation of residential and mixed-use projects being constructed in the West End that are not located on Main Street.
The new luxury townhouses will be located across the street from the proposed West End Community Hub by TD. The latter project -- a mixed-use site featuring air-conditioned storage units, a co-work space iShare, artists units, and retail -- had received final approval, but according to a TD Development representative, the group is currently reviewing the project and considering all of their options.
Greenville-based coastal-inspired apparel company Southern Tide is ready to host another Tailgate Tour of colleges: The third annual event will visit Clemson on September 7, the University of South Carolina on September 14, and the University of Georgia on September 21 before traveling out of the Deep South to Kentucky, Florida, Ohio State and Oklahoma.
Designed to spread awareness about the brand and to court potential long-term loyalists, the Southern Tide Tailgate Tour will include food, beverages, games and giveaways. The tour will also help promote the products of the Southern Tide's Tailgate Tour partners: Firefly Vodka, Tailgate Guys, Costa Sunglasses, Yeti, Pakmule, Soundboks and Traeger Grills.
Noted for crafting preppie-friendly attire similar to the Stamford, Conn.-based brand Vineyard Vines, Southern Tide employs a team of college-aged brand ambassadors to spread the word about its products, primarily to their fellow students. Southern Tide initially launched the ambassador program in 2008, and, according to a 2018 Ad Week report, it has been a successful promotional tool for the Greenville company.
According a spokesperson, Southern Tide relies on these ambassadors to generate social media content for the company. "They are living the Southern Tide lifestyle and capturing authentic moments which translates well with our audience," the spokesperson added.
The program includes "32 collegiate and lifestyle ambassadors," while only "15 new spots" are available each year, according to a release. Ambassadors are not paid wages but instead receive online credits at the Southern Tide website and brand product, the spokesperson said.
Former Gamecock QB Connor Shaw settling into new niche at Colonial Life (SC Biz News)
Hot job market adds stress for Spartanburg employer (Herald-Journal)
Prominent Charleston architect Frank Lucas, the ‘L’ in LS3P, has died (Post & Courier)
USC Wants Fans Off the Couch, in the Stadium (Free Times)
The Hub townhomes announced near Hincapie Sportswear (Upstate Business Journal)
Almost 9,000 field personnel ready to respond to Hurricane Dorian effort for Duke Energy in the Carolinas 9 (WYFF 4)
Here’s where the money is: Salaries high, jobs ready, and other details in York County. (The Herald)
Supplement maker Thorne Research struggled to hire life sciences workforce after moving to SC (Post & Courier)
Horry farmers prepare for Hurricane Dorian but are still waiting on funding from Florence (Myrtle Beach Online)
Legislators have only one option to remove debt from customers: sell Santee Cooper (The State)
Boeing delivers 1st Dreamliner to Vietnam Airlines (SC Biz News)
Boeing 737 MAX Grounding’s Demand Effect Hard To Quantify (Aviation Week)
Lockheed Will Keep F-16 Flying With $8 Billion Sale to Taiwan (Yahoo Finance)
Three Charleston brewery owners talk about what it takes to get their beers flowing(Charleston City Paper)
Longtime state government vet -- and most recently the controller of the S.C. Department of Health and Human Services -- Brad Livingston has been named the new director of administration for the S.C Treasurer's Office. (S.C. Treasurer)
Nexsen Pruet subsidiary NP Strategy has hired Alfred "Al" Leach as senior advisor. Leach will work out of NP Strategy's Raleigh office. (Nexsen Pruet)
The Barbara Stone Foundation, a nonprofit advocating for those with disabilities, recently made changes to its Board of Directors. Jimmy Kimbell of Coastal Community National Bank has been named Board Chair and Keller Williams' Matthew Collins and Able SC's Paige Maxwell are the board's newest members. (Barbara Stone Foundation)
Greenville-based public relations firm Flourish has relocated to a new 3,100 square foot space at 333 Wade Hampton Blvd. The firm is currently celebrating its first decade in business. (Flourish)
Greenville-based fuel and convenience store chain The Spinx Company has opened a new location at 3475 Wade Hampton Blvd. in Taylors.
The National Association of Women in Construction (NAWIC) Palmetto Chapter of South Carolina #385 will host the NAWIC South Atlantic Region Fall Conference October 17- 19 at Isle of Palms. You can register for the event here. (NAWIC)