Nexton, a premier mixed-use community located in Summerville, received four awards honoring its work in marketing, design and technology amid formidable competition at the 30th annual PRISM Awards. These awards included Best Brochure, Best Print Campaign, and, most notable, Best Website and Best Social Media campaign. Held on Nov. 5, 2018, the annual PRISM Awards, hosted by the Charleston Home Builders Association(CHBA) recognizes excellence in the new homes industry. 

The Nexton website is a showcase for the community’s exclusive 10-gig technology infrastructure – GigaFi – that facilitates a super-fast internet connection for homeowners and campus employers (including SCRA, ATI, and Palmetto Primary Care). The all-fiber network provides enhanced productivity and unlimited potential for future growth in telemedicine and other high-tech industries at Nexton.

The community website and social media platforms feature thoughtfully curated content about Nexton homes and events and get tremendous engagement. “These are great tools to facilitate communication and foster a sense of community within Nexton and beyond,” says Cassie Cataline, marketing director for Nexton. “They provide a wonderful forum to share community updates and build support for events such as Commit to be Fit, Work Outside Day, and the Cocoa Cup 5k.”

Through partnerships with industry leaders, including branding firm Strada Advertising, digital partner 90 Octane, public relations specialists The Brandon Agency, and social media agency Cove Creative Studio, Nexton is able to employ a cutting-edge digital platform to reach potential homebuyers and employers around the globe. 

In 2018, Nexton became the #2 Top Selling community in the Charleston region hitting a milestone 500thsale. It features seven of the area’s top homebuilders including Ashton Woods, David Weekley Homes, Homes by Dickerson, Pulte Homes, Saussy Burbank, Del Webb, and TrueHomes, many of whom were recognized for their architecture, interior design, and customer service at The Prism Gala.