Image: A rendering of The Jasper, slated for completion in 2020.

The Beach Company broke ground on The Jasper, a new luxury 12-story mixed-use building located in Charleston’s iconic Harleston Village neighborhood slated for completion in 2020. Positioned on more than four acres at the western gateway to Charleston’s historic district at 310 Broad St., the new landmark property will feature stunning views of the waterfront and historic peninsula with premium office space, luxury apartments, and premier dining and retail options.

Setting the architectural standard for large buildings in Charleston’s historic district, plans for the site include 219 luxury multifamily units, 75,000 square feet of AAA-office space, and 25,000 square feet of first-floor retail space with an enclosed parking garage.

“There is no other location on the peninsula – or possibly the Eastern Seaboard – like The Jasper site,” said John Darby, CEO of The Beach Company. “The City of Charleston is the number-one city in the world, the surrounding neighborhood is one of the most desirable on the peninsula, and the city’s Board of Architectural Review has commended the high quality of architecture for this special waterfront project. The Jasper’s combination of location, views, and amenities will set a new standard for luxury living in Charleston.”

Architect Joe Antunovich, president of Antunovich Associates, specializes in historic redevelopment projects in urban environments and is The Jasper’s principle design architect. Antunovich, a recipient of the Legendary Landmark honor given to Chicagoans for contributions to the city's civic and cultural legacy, applied his expertise to create a new landmark building in the historic district.

“In my experience, Charleston’s Board of Architectural Review maintains one of the highest thresholds for architectural integrity in the country. During our numerous meetings with them, no consideration was overlooked for this site,” said Antunovich. “The Jasper sets the bar for mixed-use buildings in historic districts. Its design, massing, and detailing recall the elegance of other cherished neoclassical structures found throughout Charleston, but serves the needs of tomorrow’s resident, neighbor, and office professional. That combination, coupled with top-of-the-line amenities and marvelous views of the Charleston harbor and downtown Charleston, make The Jasper a truly one-of-a-kind legacy project and the finest building in Charleston.”

Centrally located on the peninsula, The Jasper will be a new center of business with premium office space and unparalleled amenities, including onsite dining and shopping, a fitness center, and ample parking. 

Residents at The Jasper will enjoy new luxury living in Charleston’s most sought-after neighborhood with first-rate amenities to match, including a rooftop pool and garden, resident club and lounge, enclosed parking, attended lobby, and unmatched views of the waterfront and iconic Charleston skyline. 

The Jasper will offer a carefully curated mix of retail offerings, including shopping, services, and dining experiences with outdoor seating, walkways, and parks to create a distinct gathering space for residents, business professionals, and guests.

The Jasper is designed by Antunovich Associates of Chicago in partnership with LS3P architects and DesignWorks of Charleston. The Beach Company is now leasing office and retail space and has opened its residential reservation list.

The Beach Company is also committed to contributing to the restoration and beautification of two parks near The Jasper. The company presented a check for $50,000 to the Friends of Moultrie Playground, an organization overseeing renovations to Moultrie Playground near The Jasper. The company also donated $1 million toward the beautification of Colonial Lake, a 10-acre park adjacent to The Jasper, in 2016.