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Charleston Business

Brandon Agency Honored

Jan 03, 2018 01:47PM ● By Kathleen Maris

The Brandon Agency was awarded a Golden Tusk award by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) for founding, developing, and creating the “Save Our Nurses” e-marketing and social media campaign.

The e-marketing and social media campaign was created for LINET, a global supplier of health and nursing products, specializing in medical beds that offer a unique patient repositioning system.

LINET has been steadily growing to gain market share behind Stryker and Hill-Rom since its U.S. launch in 2010. LINET’s executive team challenged The Brandon Agency with developing a “disruptive” marketing strategy to help create awareness of LINET hospital beds as a solution to a major problem facing the healthcare industry. Hospitals’ nurses suffer pain on a daily basis due to the rigors of repositioning patients. The LINET solution was the first hospital bed on the market to address this problem.

Fortified by the website and a multichannel social media presence, The Brandon Agency's campaign was designed to create awareness among C-Suite decision-makers of the plight facing the nursing profession regarding medical beds. The movement aims to create an emotional connection from the “ground up” to influence a change in purchase behavior that offered both patient-centric benefits and a way to help nurses.

From the activation of the Save Our Nurses Facebook page on September 23, 2016, through November 15, 2016, the campaign generated:

·      210 bed demo requests

·      12,307 Facebook followers

·      28% organic fan base generation

·      Facebook reach of 524,717

·      Fan engagement of 21,758

·      529 new Ambassador Program members

“We are proud to be say we created and continue to support the Save Our Nurses movement and are honored for our strategic e-marketing and social media campaign to be recognized by CHPRMS,” said Scott Brandon, CEO of The Brandon Agency. “Our team has worked exceptionally hard on this campaign and we are thrilled to be a part of such an impactful message and movement."

About The Brandon Agency:

The Brandon Agency is one of 29 certified and accredited brand strategist agencies in the United States. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Orlando, Fla., Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Sofia, Bulgaria, The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $93 million in 2016, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, health care, real estate, technology and tourism.